Community Campaign Guide

This Community Campaign Guide contains information on the successes and lessons learned from our existing on-the-ground campaigns, as well as instructions and advice for creating new campaigns. This guide includes an overview of the research on early brain development behind the campaign; how to plan a ground game by identifying goals and building partnerships; tips for evaluating, scaling, and sustaining your campaign; and an index of resources and tools to support your campaign. Talking is Teaching is not a “one size fits all” campaign; the guide is designed to meet the varying needs of communities, from those interested in launching a full effort to those who want to focus on one specific strategy, content area or set of materials.