Branding Guide

Fonts

Language is at the heart of Talking is Teaching and we have taken great care in thinking through creative ways to present the campaign’s text. In fact, a unique new font has been specially designed by hand just for Talking is Teaching. Using it consistently is extremely important to communicating the “Talk, Read, Sing” message.

Illustrations

We have created a library of illustrations that can be used to create posters, social graphics, and more.   

All illustrations are in both PNG and EPS formats. PNGs are quick and easy to use for most applications, like PowerPoints and Word documents. EPS files are useful when working with design professionals and print shops or when creating very large products as they can scale to any size without becoming pixelated.

If you would like to create new illustrations, please first read our Graphic Style Guide and refer to our General Design Principles guide. Once you create the illustration and before it is utilized in materials, please submit it to the Multimedia Submissions Form for approval.

Logos

The logo is the centerpiece of the Talking is Teaching visual identity and it should be included on all Talking Is Teaching products of any size or medium. To make that easier, we’ve published a few different versions here – which can be used in different situations – and created PNG and EPS versions of each. PNGs are quick and easy to use for most applications, like PowerPoint and Word documents. EPS files are useful when working with design professionals and print shops or when creating very large products as they can scale to any size without becoming pixelated.

The most important thing to remember when using the logo is consistency. Please use only the versions listed here, and pay close attention to the guidelines on this page. To make sure the logo always looks exactly the same, never stretch, squish, recolor, or otherwise alter the logo. That way, anyone who sees it will be able to instantly recognize it and associate it with the campaign.

Logo Usage Agreement

By downloading this content, you acknowledge that the Bill, Hillary & Chelsea Clinton Foundation (the “Foundation”) owns all intellectual property rights to the Foundation’s name and logos, including the names and logos of the Foundation’s programs and initiatives. The Foundation grants to you a limited, worldwide, non-exclusive, non-transferable, non-commercial, royalty-free license to use the Too Small to Fail (“TSTF”) content subject to the TSTF style guide (which can be found here) and our licensing terms (which can be found here).

Templates

Most Talking is Teaching products are laid out by design professionals using industry standard software. We’ve made many of those products available on this site as ready-to-print files. We recognize, however, that you may have needs above and beyond our resources, and that not everyone has access to designers or design software. To that end, we’ve prepared templates in commonly available formats that almost anyone can open and use to create beautiful Talking is Teaching products.

If you utilize the templates to create new Talking is Teaching materials, please submit it for review through our Multimedia Submissions Form.